No Logo – Questionable business conduct
No Logo by Naomi Klein,
When I did my undergraduate I used this book for a plethora of reasons. 1, because it was packed with great information and examples and 2, well it appealed to me as I was swiftly learning that morally questionable ways of big business. This book tells of big brands using sweat shops, it deals with the marketing of “cool” to teenagers or rather teaching insecure children that “cool” can be purchased through consumerism.
Check out the video and review and be a convert: http://academicviews.hubpages.com/hub/No-Logo-by-Naomi-Klein-reviewed